Basic Attention Token

The Basic Attention Token (BAT) distributes Ethereum based advertising money between advertisers, publishers, and readers of online marketing content and ads. In 2015 Brian Bondy and Brendan Eich created the company behind the coin, and the BAT token was launched in 2017. The token is integrated into the Brave web browser, which was developed according to the creators, to address various problems within the digital advertising industry including privacy violations and the inability of advertisers to track and measure the effectiveness of their online advertising. BAT is used to track media consumers' time and attention on websites. The supply of BAT is capped at 1.5 billion tokens. As of 2021 the company claims to have more than 25 million active monthly users, over 9 million active daily users, and around 1 million verified creators who accept BAT. Users can earn BAT through Brave rewards, in return for viewing ads, while also maintaining their privacy. Publishers and creators earn ad revenue in return for making popular content and can also benefit from user contributions and tips. As of June 2021, BAT is available in more than 190 countries. Get price updates on BAT by adding it to your eToro watchlist.